One of the primary drivers behind this decision is the wish to open the game for even more players. The Secret World has had a slower start than we had hoped for, due to several factors such as launching in a crowded launch window (with both Guild Wars 2 and Mists of Pandaria following shortly after) as well as it being a new IP that is very different from most MMOs out there. IGN: What contributed to your decision to switch pricing models? When did those talks begin, and what other pricing models did you consider? Joel Bylos: There are a lot of factors which lead to a decision like this. And if you’re looking for exact pricing specifics, check out the official FAQ. To get more detail on why this was done and what it means for the future of The Secret World, we talked to game director Joel Bylos.
While it’s still possible to sign up for a subscription in The Secret World, you can access all of its content after paying a one-time purchase price of $30. Instead of opting for a free-to-play option like BioWare and EA did with Star Wars: The Old Republic, Funcom chose to go the Guild Wars 2 route. Funcom’s The Secret World is the latest in a long line of MMOs, including Funcom's own Age of Conan, to drop the subscription requirement it launched with.
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